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Market: AIM
52-week High/Low: 52.00p / 38.10p
Sector: Technology Hardware & Equipment
Market Cap: 52.12M
ATTRAQT Group plc

ATTRAQT Group plc

ATTRAQT is a revolutionary online visual merchandising tool that helps retailers deliver a step change in their conversion rate, and drive online sale success.

ATTRAQT Group plc

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Big picture - Why invest in ATTRAQT Group plc

ATTRAQT Group plc Snapshot


ATTRAQT provides visual merchandising and search services to online retailers through a cloud based Software as a Service (SaaS) platform. ATTRAQT launched in 2003 and evolved from successful search technology company Locayta.

Co-Founder Andre Brown saw that the search technology pioneered by Locayta could play a unique role in online retail merchandising and the ATTRAQT platform was born. ATTRAQT was created to help retailers replicate traditional merchandising techniques online and now powers the merchandising functions of over 100 of the world's leading retailers including Superdry and Eddie Bauer from offices in London, Chicago, Amsterdam, Sofia and Sydney.

The Group is a cloud-based SaaS supplier focused on providing a merchandising platform to online retailers. In reaction to a structural shift in consumer behaviour where an increasingly larger proportion of sales are transacted online, the Group provides a merchandising platform for online retailers that helps to drive online sales growth.

The Group's SaaS platform, Freestyle Merchandising, focuses on maximising conversion rates by enabling retailers to have control over how products are merchandised on their eCommerce sites. Freestyle Merchandising acts as an overlay to a retailer's eCommerce site and works to enhance the customer's experience as well as the sales performance of the site through:

  • superior site search;
  • product recommendations and personalisation;
  • visual merchandising functionality.

The Group can provide these three key product offerings within a single integrated platform that the Directors believe is quick and easy to implement and which aims to provide all the merchandising functionality a retailer could want from one platform.

After over ten years of investment and technical development, the Group has a configurable SaaS platform, a respected reputation in the market and a scalable sales model with a short sales cycle. Its large UK retail customers include Tesco Clothing, Superdry, Laura Ashley, Emma Bridgewater, Ellis Brigham, Paperchase, Screwfix, T.K. Maxx, BBC Worldwide, BT and more, which the Directors believe to be a strong endorsement of the Group's technology.

Over 100 retailers currently use the ATTRAQT Platform including many multi-national retailers.

On average, our clients see an increase in revenues of 23% within 12 months.

Conversion rates are improved by between 50% and 100%.

The improved customer experience with more intelligent search and recommendations invariably has a dramatically positive effect on customer retention and loyalty.


Plug and Play

You can start to see the benefits of ATTRAQT immediately. ATTRAQT is easily integrated with all existing e-commerce platforms and couldn't be simpler to implement. Whether you are looking for Java script, server side API or extensions to Magento or other retail platforms – we can accommodate a full range of options to suit your business. We will provide complete support to install the system and guide you in customising its features and functionality.


A multilingual, multi-currency platform

Operating from a single dashboard on a SaaS platform and with a flexible pricing model, ATTRAQT is equally accessible to international retailers or ambitious specialised retailers.


Equally compelling on every device

Visual merchandising functionality is at the heart of ATTRAQT products and has been optimised for visual impact on tablet, mobile and app.


Online Visual Merchandising

To appreciate the real benefits of ATTRAQT technology it pays to understand the art of visual merchandising in a traditional department store. That eye-catching fashion display that looks so casually – if creatively - put together is a carefully considered blend of product lines that could include new items, best sellers, and surplus stock. A good visual merchandiser will monitor sales and quickly adapt displays to react to sales patterns, emerging trends and seasonal changes to inspire customers and optimise sales opportunities.

ATTRAQT allows merchandisers to apply these valued professional techniques online, with all the advantages of a virtual store. Merchandisers can use their skills and experience to manage display settings and refine those decisions in real-time. What's more, ATTRAQT allows you to apply visual merchandising strategies to search and product recommendations in a single, integrated platform.


Search and Navigation

ATTRAQT Site search and Navigation turns every query into a merchandising opportunity. ATTRAQT significantly reduces bounce rates, boosts conversions, raises average order values and brings increased customer retention and loyalty. It's search that sells and is rewarding for both buyer and seller. With ATTRAQT, customer needs are met alongside your merchandising goals. Your customers instantly find what they are looking for - and what you want to sell them.

ATTRAQT features include spelling correction, synonyms, substitutions, multi-attribute search and intelligently guided navigation that can work in any language.

Best of all, ATTRAQT applies visual merchandising techniques to all of these intuitive search and navigation tools. ATTRAQT optimises and refines automated search results to deliver product displays that will have an immediate impact on purchasing behaviour. Products appear as they search with a Content Rich Type Ahead, and searches can even be linked to relevant engaging visual content such as lifestyle features.


Product Recommendations

The ability to upsell and cross-sell on a site has a dramatic effect on sales. Adding this functionality improves revenues by 15% or more, while over 80% of shopping decisions can be directly affected by product recommendations. With ATTRAQT you can fully capitalise on the power of suggestion, by offering timelier, more relevant personalised recommendations.

ATTRAQT Product Recommendations provides retailers with ultimate flexibility and control and by incorporating our powerful visual merchandising functionality you can drive more impulse purchases.

Recommendations can be placed anywhere on the website and even pushed via email. Suggestions can be driven by a variety of metrics. Use the unique balance factor dashboard to apply visual merchandising rules to recommendations. You can generate suggestions based on customer behaviour and 'crowd logic' techniques using viewed/purchased/added to basket metrics or mix and match any of these criteria. You can even manually handpick specific products with our drag and drop feature to make instantly inspired recommendations.

The Board

Nick Habgood, Chairman

Nick is the Founder and Managing Partner of Azini Capital Partners LLP, a London based private equity firm that specialises in providing liquidity for historical investors and shareholders and investing in growth stage private and smaller public technology companies. Nick has substantial board level experience helping technology companies execute on growth opportunities. Please see for more details.

Prior to founding Azini Capital Nick worked for LMS Capital, the venture capital division of London Merchant Securities plc. He has also held senior operational positions in Mondex International (part of MasterCard International) where he founded and was CEO of the MULTOS business, Mars Electronics International (a part of the Mars Group) and Twiflex Limited (part of GKN and Tomkins). Nick has a Masters Degree in Mechanical Engineering (M.Eng) from the University of Bristol.


Ivor Dunbar, Non-Executive Deputy Chairman

Ivor is the chairman of Project Trust. He lives in London and is a non-executive director of Powa Technologies Limited (a financial technology company) and Bluefield Harrier Limited (a solar power company).

Educated at Inverness Royal Academy and University College of Wales in Aberystwyth, Ivor has spent most of his professional career as an investment banker with Barclays de Zoete Wedd and until recently with Deutsche Bank.

Ivor is a capital markets specialist and at Deutsche Bank he was head of global capital markets, co-head of investment banking and a member of the executive committee of Deutsche Bank's corporate and investment banking division.


André Brown, Co-founder and Chief Executive Officer

André, the co-founder and chief executive officer of the Company, has over 25 years' experience in

developing innovative technologies. He has been instrumental in the development of the Group and has helped to grow its customer base from zero to a list of well-known names in the retail arena.

Previous positions include group mergers & acquisitions director for Nettec plc, strategic alliances director for MAID plc, chief executive officer of the eCommerce division of Dialog plc and one of the leaders of the team that originally brought Adobe Acrobat to the UK marketplace.

André holds a BSc. in economics from the London School of Economics and qualifications in corporate finance and marketing innovative technologies from the London Business School and Harvard Business School, respectively.


Mark Johnson, Finance Director

Mark joined ATTRAQT in August 2015. He has been Finance Director of several entrepreneurial and high-growth businesses, and has over 20+ years of commercially driven experience. Before joining ATTRAQT, Mark was Commercial Director at Celador Entertainment, the internationally renowned media firm, where he oversaw all the finance, legal and back-office functions including all M&A.

Mark has an honours degree in Accountancy and Financial Analysis from the University of Newcastle-upon-Tyne and has been CIMA qualified since 1995.


Edward Ewing, Independent Non-Executive Director

In a career spanning three decades, Ed has worked extensively as a senior executive in the technology, media and telecommunications sectors in management, sales and product/service development roles.

Previous international roles have included working for Apple in Europe, strategic planning and programme director for plc and managing operations in Northern Europe for Quark Inc. He was responsible for establishing the digital division for global publisher Boat International Media, including successfully launching and establishing it as one of the leading online market place for pre-owned superyachts.

Along with advising a number of clients on strategy and business development, Ed has a portfolio of

companies based in North Norfolk, and most recently he was instrumental in raising over £750,000 in funding from the Heritage Lottery Fund and English Heritage to help secure the future of one of the UK's youngest ancient monuments.


Robert Fenner, Non-Executive Director

Robert is a partner in the international law firm Taylor Wessing LLP and has been a solicitor for 24 years. He is a corporate lawyer specialising in advising companies on all aspects of corporate law including listings and mergers and acquisitions.


Please click here to view information on the Executive Team

Identity and Percentage Holding of Significant Shareholders

Kestrel 19.18%
Henderson Volantis 18.80%
Azini 16.19%
Herald Investment Trust 7.55%
Hargreave Hale 6.36%
Killik & Co LLP 5.59%
Artemis Investment Management LLP 5.45%
Daniel Wagner 3.57%
Livingbridge VC LLP 3.27%
Andre Brown 3.08%
Other Directors  
Ivor Dunbar 1.14%
Edward Ewing 0.09%


As of 8th March 2017

Number of AIM Securities in Issue - 106,368,589
Percentage of AIM Securities not in public hands – 58.49%

Security Restrictions: There are no restrictions on the transfer of securities.

The Company is not listed on any other exchanges or trading platforms. ATTRAQT Group plc is subject to the UK City Code on Takeovers and Mergers.

Registration number: 8904529

Country of incorporation: England



3 Waterhouse Square,
138 Holborn,
Tel: +44 (0)20 3675 7800

Email: [email protected]



125 South Clark Street,
17th Floor,
Chicago, Illinois, 60603

Tel: +1 312 964 3900

Email: [email protected]

Registered Office

3 Waterhouse Square

138 Holborn

Telephone: +44 (0)20 3675 7800

Company Secretary: Mark Johnson


NOMAD & Broker
Nplus1 Singer Advisory LLP

One Bartholomew Lane
Telephone: +44 207 496 3000

Solicitors to the Company
Taylor Wessing LLP

5 New Street Square
Telephone: +44 20 7300 7000


55 Baker Street
Telephone: +44 20 7486 5888

Financial PR (Press and Analyst contact)
Newgate Threadneedle

Sky Light City Tower
50 Basinghall Street
Telephone: +44 20 7653 9850

Capita Asset Services

The Registry
34 Beckenham Road
Telephone: +44 870 607 2555

ATTRAQT Group plc Timeline

Big Picture
January 30 2017
July 27 2016

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