Parallel Media Group plc (PMG) is a United Kingdom-based company that specializes in executive sports, focusing on golf. During the year ended December 31, 2007, the principal activities of the Company were that of sports promotion, event management, sponsorship sales, media distribution and sports sponsorship advisory services. PMG operates its existing contracts as commercial representative to the Ladies European Tour and is a promoter of the Kazakhstan Open. In January 2007, PMG concluded the contract for Omega to become Title Sponsor of the Mission Hills World Cup until 2018. In July 2007, PMG signed an agreement with GCap Media Plc (owners of commercial radio stations throughout the United Kingdom) and is investing to develop sports sponsorship, events and consultancy opportunities aimed at the London 2012 Olympics and beyond.