logo-loader

McDonald’s to roll out all-day breakfast Oct. 6; shares up

Last updated: 12:09 02 Sep 2015 EDT, First published: 10:09 02 Sep 2015 EDT

mcdonalds_hamburger_350_55e703ea8af39
Under the new all-day breakfast plan, McDonald's restaurants in the U.S. will sell either muffin- or biscuit-based sandwiches.

McDonald’s (NYSE:MCD) rose in morning trades as the world’s largest burger chain plans to start selling all-day breakfast across the United States on October 6.

Shares advanced 1.6% to $94.96 at 9:56 a.m. in New York.

The move to all-day breakfast was approved in a vote by franchisees last week and affirmed Tuesday by a franchisee leadership council, the Oak Brook, Illinois-based company said.

Franchisees own about 90 percent of the company’s roughly 14,350 restaurants in the U.S.

Under the new plan, restaurants will sell either muffin- or biscuit-based sandwiches, along with hot cakes, sausage burritos, fruit-and-yogurt parfaits, oatmeal and hash browns.

Chief Executive Officer Steve Easterbrook, who took over on March 1, has vowed to revamp the burger giant’s stale image and end a sales slide in the U.S. that started nearly three years ago.

McDonald’s customers for years have asked the company to sell breakfast items past the traditional 10:30 a.m. cut-off, but the challenges of cooking Egg McMuffins alongside Big Macs deterred the company.  

McDonald’s began testing all-day breakfast about six months ago in San Diego and later in Nashville and Mississippi, and in June, convened a seven-member task force of franchisees to study a nationwide rollout.


ARway.ai announces multiple new SaaS developer contracts in both the United...

ARway.ai (CSE:ARWY, OTCQB:ARWYF) Chief Executive Officer Evan Gappelberg joined Steve Darling from Proactive to announce multiple new SaaS developer sign-ups for its augmented reality experience platform, focusing on AR indoor navigation. These partnerships represent significant milestones in...

1 hour, 6 minutes ago