November - or Movember - is proving to be a good month for Forbidden Technologies (LON:FBT) with the video editing specialist announcing another partnership deal.
This one is for its video social network, eva, which was launched in Los Angeles last month.
The number of monthly active users on the network is growing, and now the company has unveiled its first branded channel partnership for the network with Movember, the men's health charity.
The channel allows users to track their progress in growing a moustache, the Movember signature, during the month of November.
This development follows Forbidden's previously announced plans to indirectly make money from the eva platform through its integration with Forbidden's Captevate online video editing application.
The company told investors that eva has several unique selling points when offering channels to brands,
“Firstly, it offers access to a video social network. Secondly, it provides a high level of engagement with users, with access both from the 'evafeed' and from the branded icon in the Channels section. Thirdly, it allows brands the rights to use relevant user generated content across their owned and paid media. Fourthly, through Forbidden's suite of Cloud video tools, it allows simple and easy editing and distribution of the content at any future date, giving an unusual level of flexibility and simplicity to the brand owners,” the stock market statement said.
“We couldn't have chosen a better organisation to be our first channel partner,” said Forbidden's chief executive, Aziz Musa, who, judging by the photo on the company's web site, had a head-start on the moustache growing race.
“Channels are an exciting opportunity for brands. Whilst consumer digital advertising becomes both more challenging, more expensive and relatively less effective, eva channels offer brands a unique way to engage in an authentic dialogue with new and existing customers. For eva, branded channels offers consumers great content without actually disrupting the viewing experience. Our initial pipeline of branded channel prospects is exciting and we look forward to progressing opportunities to commercialise the eva video network," Musa added.
Earlier this month Forbidden inked a contract with US television production company Leftfield Entertainment that will give an immediate boost to revenues.
Shares in Forbidden Technologies rose 7.7% in early trading on Monday and are up 24% in the last week.