--- UPDATE - ADDS INVESTOR RELATIONS DEAL DETAILS ---
The event, taking place on February 12th to 14th, 2016 at the Air Canada Centre (ACC) in Toronto, Canada, will be used for Mitchell & Ness' retail display showing collections of branded sporting clothing and equipment.
The holographic units will be installed throughout the city, including inside the ACC and at Champs Sports retailer near Dundas Square.
“The company's data retrieval software will enable an engaging, curated experience, whereby users can browse products and obtain promotional offers,” ARHT said.
Rene Bharti, chairman of ARHT Media, said: “We are very excited to showcase the capabilities of our technology during one of the most important sporting events of the year.”
The NBA All-Star Weekend began in 1957, and has since turned into the biggest weekend of the year for the NBA, with sell-out events such as the infamous Slam Dunk Contest, 3 Point Contest & All-Star Game.
The firm also announced it has retained Toronto-based Pinnacle Capital for its investor relations services.
It is a one-year deal with a monthly retainer of $4,000 and 300,000 in stock options which are exercisable at $0.25 per share.
The agreement is subject to the approval of the TSX Venture Exchange.