Social media is increasingly viewed as an influential player in politics and Canadian analyst Engagement Labs (CVE:EL) revealed that US presidential hopeful Donald Trump is the most popular Republican on Twitter - as well as on Facebook after the weekend debate.
EL, creator of eValue Analytics scoring, said that after the February 13 Republican debate, Trump came tops on both the micro-blogging platform Twitter and as well as on Facebook. Overall, however, Trump is only top on Twitter, according to eValue ranings of Republicans vying to be their party's nominee for this year's Presidential campaign. In Facebook, Marco Rubio took the top title, with an unchallengeable score of 97.51 out of a possible 100.
But EL also noted that Trump continues to have the highest follower growth on Facebook increasing his fan base by over 10,000 on the day of the debate. Ted Cruz gained the second highest number of new followers with 2,895.
On Twitter, we continue to see Trump maintain the lead for eValue score with the highest Engagement and Impact scores. Trump also gained the highest number of new followers with just over 13,460 during the day of the debate. Cruz came in second place on the channel, garnering the highest number of retweets per 1000 fans.
Followers do not necessarily translate into supporters or voters, of course, but EL's scoring system is composed of a series of metrics and Key Performance Indicators (KPIs), so that an eValue score measures social media engagement, impact and responsiveness which is benchmarked against 100,000+ handpicked and verified brands.
On Friday, Engagement Labs shares were u 1.79% at C$0.28. Canadian bourses were closed on Monday on account of a public holiday.