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Bango launches new analytics product for mobile marketers

Published: 02:51 26 Jan 2017 EST

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Bango Boost is expected to help growth in end user spending

Payments specialist Bango PLC (LON:BGO) has launched the next generation of its data insights product for merchants.

The new product from the company, whose primary business is to provide a payments platform for mobile phone users, allows major app stores and merchants to increase sales through targeted marketing.

"The range and diversity of app stores and billing routes transacting through the Bango Payment Platform provides information that can't be obtained anywhere else,” said Andy Bovington, Bango vice president of product marketing.

According to Bango, the first version of Boost increased the transaction success rate by between 20% and 40% (more in some cases) by helping merchants focus on the causes of friction in payment routes.

Now, with version 2, the company is able to deliver comprehensive data analysis, including benchmarking performance against the wider market.

Insights delivered through the Bango Boost v2 product help Bango's partners optimise marketing, by allowing them to increase spending on specific billing routes and/or target promotions at specific customer profiles.

Significantly, the company says it expects Boost v2 will directly contribute to end user spend growth through 2017 – which would in turn drive the group’s turnover.

Jacqueline Tarry, chief marketing officer for Psonar, a Bango partner, said: “For a content provider like Psonar, the ultimate call to action is when the customer responds to an offer by making a payment.

"The Bango Payment Platform with Bango Boost is able to monitor our performance, compare it across the industry and identify the top areas to improve - helping us deliver the best service for our customers.

“The ability of Bango Boost to quickly spot improvements and grow revenues has transformed our sales performance."

Bango sees strong 2023 revenue growth supported by DVM and Docomo contribution

Bango PLC (AIM:BGO, OTCQX:BGOPF) CEO Paul Larbey joins Proactive's Stephen Gunnion with details of the company's 2023 financial performance. The company reported revenue growth of 62%, reaching over $46 million. The increase was primarily driven by its innovative Digital Vending Machine (DVM)...

on 01/23/2024