Premier Holding Corporation (OTCQB:PRHL) said that its Sales Operations for Deregulated Power has broken another record for sales as its call centers experienced a 60% increase from 2015 to 2016.
This dramatic improvement is the result of a concerted effort in quality control, message scripting, and third-party verification. All of these improved strategies were implemented so that they can be incorporated into the Energy Services Portal (ESP) with the intent to launch the web-based technology nationally later this year.
In 2015 the company sold 15,625 residential contracts through its call centers. In 2016, by the use of ESP and as these improvements were implemented, this number increased to 25,010. This success was better than predicted and indicates that the company is on the right path to optimize the call center sales method.
It is anticipated that call center operations will be the primary means for generating sales for the company's new energy supplier, American Illuminating Company (AIC) which recently received FERC approval. The company will be making a more detailed announcement in the near future with regard to the positive impact that its call center operations should have on the company's performance.
"This improvement to our call center operations is a key element to our overall strategy of launching our energy supplier later this year. The call center method of enhancing revenue has been successfully implemented in pursuit of our goals, as has the recent approval from FERC to operate the new energy supplier," said Chairman and CEO of Premier, Randall Letcavage.