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Apple's iPhone shaped the destiny of tech giant; WSJ graphic shows how it stacks up against other iconic products

As the nine-year anniversary of the launch of iPhone approaches the Wall Street Journal provides an insight into the impact created
Apple's iPhone shaped the destiny of tech giant; WSJ graphic shows how it stacks up against other iconic products
Museum piece? The iPhone has transformed the company in ways that co-founder Steve Jobs could hardly have foreseen, says the Journal report

An excellent graphic in this morning’s Wall Street Journal speaks to the iconic status of Apple Inc’s (NASDAQ:APPL) iPhone and just how quickly the phenomenon has evolved.

The time versus volume chart pits the iPhone against four other world-famous products – Nintendo’s Gameboy, the Barbie Doll, Rubik Cube and Zippo lighter.

In terms of output, only the Barbie doll comes close to rival the numbers units churned out by Apple – 1bn for the former vs 1.2bn for the latter.

The only catch, it took Mattel almost 60 years to get to that number. The iPhone hit its landmark in less than nine years.

As the Journal said in its opening paragraph: “Since Apple launched the iPhone in June 2007, the smartphone revolution it unleashed has changed the way people work and socialize and reshaped industries from music to hotels.

“It also has transformed the company in ways that co-founder Steve Jobs could hardly have foreseen.”

 

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