Friday Night Inc's (CNSX:TGIF) Canna Hemp product line is now being sold to cannabis dispensaries and other retail outlets in the State of California.
Canna Hemp has received multiple purchase orders from several California retailers, marking the first step of Friday Night's campaign to expand its brand into the California cannabis market.
California is expected to become one of the largest cannabis markets in the world, sales of cannabis to adults becomes legal in January of next year.
California is home to 40 million people and has 165 million visitors a year.
“Getting our Canna Hemp brand into the California market is an important step at penetrating the rest of the USA. California is anticipated to be the hub for nationwide cannabis brands,” said Canna Hemp’s director of operations, Chris Rebentisch.
Shares in Friday Night rose 8.5% to C$0.77 on the news.