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Ipsidy to showcase mobile biometric authentication solution at TRANSACT conference

Company will be highlighted in the Biometrics and Identity Zone
Face-reading technology
The firm has seen market for its technology explode after corporate hackings

Ipsidy Inc. (OTCQB:IDTY, OTCMKTS:IDTY), a provider of secure, biometric identification, identity management and electronic transaction processing services, said it will be highlighted in the Biometrics and Identify Zone at the Electronic Transactions Association's TRANSACT Conference in Las Vegas on April 17 to April 19.

TRANSACT's dedicated Biometrics and Identity Zone features providers of Next Generation Authentication solutions, the company said in a statement. Ipsidy, based in Long Beach, NY, will showcase its mobile biometric authentication solution that helps financial institutions and payment providers meet the latest PCI-DSS requirement for multi-factor authentication.

Ipsidy leverages the security of biometrics and the firm’s digital signature to establish certainty for everyday transactions from the convenience of a mobile phone. Ipsidy's mobile identity application puts consumers in control of their identity and lets them authorize transactions before, not after, they have been approved. That allows customers to experience a consistent, frictionless biometric experience when they quickly capture their “selfie” in the company’s mobile application to authenticate their identity.

READ: Ipsidy Inc. rides the wave of identity authentication

Ipsidy has seen the market for its proprietary biometric technology explode after the hacks of Equifax Inc. (HD:Efx), Target Corp. (NYSE:TGT) and Home Depot (NYSE:HD).

Ipsidy's Identity Transaction Platform offers support for authentication of a broad range of digital and physical transactions, including online account access, payment transactions, call center interaction and physical access

Ipsidy can be found at TRANSACT’s Booth No. 549.

Shares ose 5.54% to US$0.26 in New York..

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