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Market: TSX-V
Sector: Software
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TrueContext Mobile Solutions

Established in 2001, TrueContext is a pioneer in the creation and utilization of easy to use Mobile Data Collection applications. TrueContext's flagship product, ProntoForms™ simplifies field data capture and extends the most powerful business applications to nearly any mobile device.

TrueContext Mobile's ProntoForms app now fully supports Microsoft Windows Phone

16th May 2012, 11:16 am by Erin Sugar
TrueContext Mobile's ProntoForms app now fully supports Microsoft Windows Phone

Ottawa-based TrueContext Mobile Solutions (CVE:TMN) announced Wednesday that its ProntoForms mobile business app now fully supports the Microsoft Windows Phone 7.5 operating system, for such devices as the Nokia Lumia 900 from AT&T (NYSE:T).

The ProntoForms mobile app does away with paperwork and redundant data entry, allowing field workers in the retail inspection arena, for example, to fill business forms out of the office from all major device platforms such as Apple's (NASDAQ:AAPL) iPad, RIM's (NASDAQ:RIMM)(TSE:RIM) Blackberry, Google's (NASDAQ:GOOG) Android platform and Microsoft's (NASDAQ:MSFT) Windows Mobile platform.

The simple to add app, is meant to improve overall business productivity, and allows users in the field to create forms, generate reports, as well as capture signatures and photos within minutes.

The Windows phone release is an important step for ProntoForms since it will give the app interconnectivity to Microsoft Office File formats and to Microsoft cloud computing and management services, like SharePoint and SkyDrive.

"With the launch of new and innovative mobile devices by Nokia, and with AT&T's use of ProntoForms for businesses and organizations of all sizes, we couldn't be happier to ensure that our mobile forms solution is optimized for Windows Phone users," said TrueContext’s CEO Alvaro Pombo.

"We've been very pleased with the launch so far and see great promise in this platform for strong growth in multiple business segments."

Data on the mobile form is maintained securely in a data-center, and can be turned into emails or PDF reports, instantly accessible with an internet connection or connected to back office systems.

The rapid growth of smartphones and tablet devices in businesses has generated enormous interest in apps that maximize productivity for field workers, TrueContext said.

TrueContext announced a reseller partnership with AT&T in early 2010.

"ProntoForms from AT&T is one of our most popular mobile applications for businesses," said VP of advanced mobility solutions at AT&T, Chris Hill.

"The easy to use, yet highly scalable functionality of the application has been of interest to many different types of companies, from one person in operations using it for construction project cost estimates to large enterprises using it for facility management inspections, merchandising audits and insurance adjustments."

TrueContext  has a proprietary patent portfolio, from which the ProntoForms mobile app and web reporting portal are developed.

ProntoForms integrates quickly and easily with custom or standard back office systems, as well as popular cloud computing services, through the ProntoForms API.

The app hits the sweet spot in terms of what small and medium businesses desire for mobile applications - it is a tool that will help their mobile workforce increase productivity in the field, helping businesses save time and be more effective.

"We're excited about the release of ProntoForms for Windows Phone. This is the result of a collaborative relationship that, ultimately, brings strong value to our business customers,” said Microsoft’s general manager at Windows phone division, Eugene Ho.

"ProntoForms harnesses the power and productivity of Windows Phone, Nokia and AT&T to mobilize business in the field."

Earlier this month, TrueContextannounced a Canadian carrier agreement with Rogers Communications (NYSE:RCI) (TSE:RCI.B), that will see the company broaden its distribution for its ProntoForms app.

Under the deal, Rogers will offer its business customers across Canada the option of being billed by Rogers for TrueContext's suite of mobile form solutions, in addition to Rogers' products and services.

Shares were changing hands at 9.5 cents on Wednesday morning.

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