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Additional Information
Market: AIM
Sector: Software
EPIC: BGO
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Bango
www.bango.com

Bango Plc (Bango) is an investment holding company engaged in the development, marketing and sale of technology to enable mobile phone users to choose and purchase services, games, pictures, videos, music and ringtones on their mobile phones.

Full Bango profile here
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News Corp subsidiary Fox Mobile signs mobile web services deal with Bango

23rd Nov 2009, 1:12 pm
News Corp subsidiary Fox Mobile signs mobile web services deal with Bango

Mobile web payments and analytics company Bango (AIM: BGO) has entered into a multi-territory agreement with Fox Mobile Group to provide it with its mobile web building platform services worldwide.

Fox Mobile Group is a part of News Corp Digital Media, the interactive media division of Rupert Murdoch’s News Corporation (NASDAQ: NWSA), which owns and controls the Fox Broadcasting Company. News Corp Digital Media also includes Beliefnet, MySpace, Fox Audience Network, IGN Entertainment and Photobucket. Fox Mobile Group was known as Jampa before being acquired by News Corp in October 2008.


The company said the agreement was a result of the rapid growth of internet usage from mobile devices, which prompts publishers and content owners to focus on content delivery through mobile web sites.


“We are pleased to work with Fox Mobile Group to help provide more efficient mobile web billing and an even better user experience... Bango's mobile web billing platform technology is designed to give Fox Mobile Group's customers the best possible payment experiences with their phone,” said Chief Executive of Bango Ray Anderson.


Bango payment is optimised across the range of mass market and smart phones, providing standardized payment options for mobile phone users. Bango billing is designed to deliver the highest available conversion rates through its technology and network operator relationships, allowing users to pay on mobile devices, connecting through their operator network or Wi-Fi and other routes such as BlackBerry RIM data networks. Other payment methods such as through credit cards and PayPal are provided by Bango when operator billing can not be used.


Bango announced a contract win with Turner Broadcasting System, a part of the Time Warner conglomerate, last month.


The company announced the first Wi-Fi enabled operator billing service for smartphones back in July, targeting the growth base of smartphone devices like Blackberry and iPhone, which often connect to the web through Wi-Fi, bypassing the mobile network operators. Bango’s on-bill payment capability prevents users from getting redirected to credit card payment processes, leading to lower conversion rates and lost sales for content providers. Bango said its on-bill payment capability delivered up to 25% more sales and enabled both operators and content providers to capture revenues from this growing customer segment.


Shares in the company added 2.5% on the news today and have risen by almost a third over the past six months.

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