Yahoo!, founded in 1994, is the Internet's leading global consumer and business services company. It is one of the most recognised Internet brands, reaching over 237m unique users in 25 countries and 13 languages, and leads the industry in terms of traffic, advertising, household and business user reach.
Yahoo! to report Q4 earnings after market, all eyes on Mayer's efforts
According to analysts polled by Thomson Reuters, the California-based search, media and advertising company is expected to report net income of $335.6 million or 28 cents a share, while revenue is expected to increase moderately to $1.21 billion.
In its third quarter, Yahoo! reported adjusted net earnings per diluted share that increased 66 per cent year-over-year from 21 to 35 cents, with income from operations of $177 million. Revenue was $1.2 billion.
Mayer assumed the CEO role at Yahoo! about seven months ago after leaving rival Google Inc. (NASDAQ:GOOG), where she held the position of senior VP. Since Mayer took the reins, the company’s stock has steadily risen to the $20 level – something it hadn’t seen since 2008.
Analysts said that Mayer’s experience in mobile technology, having served as VP of Google’s Local, Maps, and Location services toward the end of her career there, would be a real plus for Yahoo! as it looks to catch up in this space.
Some also said they expected Mayer to move Yahoo! back to its technology roots, making its online sites more interactive, on PCs and on mobile devices, perhaps returning the firm to the leading-edge internet presence it had over a decade ago.
In the online TV market, Yahoo! announced the launch of Madres de Hoy in September, 2012 - a site featuring videos for Latina moms. Then, a month later, the company announced a deal with CBS involving renaming entertainment news magazine for a new entertainment news series.
Yahoo! in November announced a multi-year partnership to combine its broadcast interactivity platform into Samsung 2012 smart TVs, and also partnered with NBC to cover sports, including original made-for-web video programs and live streaming.
Shares of the company slipped 0.49 per cent as at about 3:15 p.m. EDT, trading at $20.27.