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Accesso Technology (LON:ACSO) has landed a three-year ticketing and e-commerce contract with the operator of the Kennedy Space Center visitor complex in Florida.
Delaware North runs the Kennedy Space Center for US space agency NASA. Accesso will supply it with its eCommerce software to deal with pre-arrival arrangements. The technology is also designed to allow for frequent updates and enhancements.
The Kennedy Center is one of the US’s most famous and visited attractions and tells the story of the US space programme from the early steps.
Tom Burnet, Accesso’s chief executive, said: “We are thrilled that Accesso will be playing a part in enhancing the guest experience at one of America's most iconic attractions.
“We understand when it comes to eCommerce, every second counts, and our ticketing solution revolves around principles that are similar to the service standards the Kennedy Space Center employ in their operation.”
Kevin Quinlivan, chief information officer for Delaware North added: “Few places are as competitive as Central Florida when it comes to engaging visitors, and Accesso's ticketing platform will allow us to better compete by helping increase our pre-arrival sales opportunities.
“Accesso's e-Commerce solution allows us to offer a more comprehensive look at the Kennedy Space Center Visitor Complex experience to our guests using a more strategic approach that more effectively drives pre-arrival commitments.”
City outfit Canaccord Genuity thinks accesso’s gadgetry is becoming increasingly attractive to park operators.
“Access, ticketing, queuing, payment, marketing and intelligence gathering are critical to delivering a positive experience to visitors,” says analyst Bob Liao, who has a ‘buy’ recommendation and 770p target price.
“Importantly, accesso can deliver most of these functions using the mobile, which has the potential to transform the visitor experience. We see accesso at the heart of this potentially disruptive trend.”
The share price rose 2% to 732p each, still 38p shy of Liao’s target price.