Germany-based SAP AG (NYSE: SAP), an application software company, reported that it would build on its collaboration with Google (NASDAQ:GOOG) to enhance its business analytics software with location-based data ability allowing people to interact with real-time information through Google Maps.
Google Maps is an application allowing consumers to access interactive map, satellite and street-level views of the world's geographical locations through the Web.
SAP, which made the announcement at the AlwaysOn Silicon Valley Innovation Summit, said it will help consumers manage large data volumes in intuitive, visual displays to facilitate faster and more informed decisions.
The company said in a statement that by bringing corporate information to life through Google Maps, customers could analyze through geographic data to gain better insights into their business such as: regional and local trends, increase efficiency and profitability, among other benefits.
The SAP-Google Maps integration will be available in future releases of SAP's BusinessObjects software, the StreamWork real-time collaboration platform and SAP mobile apps.
"Today, more and more information is being geo-tagged, and it is unlocking an entirely new dimension for enterprise data," said SAP officials.
“We aim to provide customers the opportunity to tap into the power of business analytics combined with location intelligence through a geographic view and use rich, interactive analytics to respond to events as they unfold in real time."