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Killi says it added 4.8 million new accounts to its consumer-first data ecosystem in August

Published: 10:47 01 Sep 2020 EDT

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By opting in with Killi, users receive compensation for the use of their data and Killi users can select what personal data they share, and with whom

Killi Ltd (CVE:MYID) (OTCMKTS:MYIDF), a global leader in consumer privacy, announced Tuesday that it has added 4.8 million new accounts to its ecosystem in August. 

The company also said that it projects that this accelerated growth will continue over the coming months.

By opting in with Killi, users receive compensation for the use of their data. Killi users can select what personal data they share, and with whom.

READ: Killi says 'fair-trade' consumer data now available for purchase on LiveRamp store

The product's income streams are both passive (profile, location, shopping rewards) and active (surveys and offers). All user accounts are first-party, privacy compliant, and satisfy new privacy regulations, including the California Consumer Privacy Act (CCPA), which came into effect on January 1, 2020.

"There are several companies collecting data today that are offering rewards or tokens in exchange for consumer data but are hiding from the consumer who the purchaser of this data is, as well as its true value,” said CEO Neil Sweeney in a statement.

“Killi is challenging this blatant bait-and-switch by providing not only passive income to its users but also the transparency the consumer deserves. The movement towards privacy and consumer inclusion is one of the largest macro trends for 2020 and 2021."

Killi is currently available online or via iOS or Android in five countries (US, Canada, Singapore, Australia, and New Zealand), paying users weekly while providing a transparent report that outlines what data was purchased and by whom. 

Killi users are paid in cash, making Killi the only company in the world that is fairly compensating users for the purchase of their data.

Contact the author: patrick@proactiveinvestors.com

Follow him on Twitter @PatrickMGraham

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