adidas AG is a global producer of sportswear and sports equipment. The Company offers its products through three main brands. The adidas brand covers footwear, apparel and hardware in two segments: the Sport Performance segment develops modern products, focusing on running, football, basketball, tennis and training, for performance athletes, and the Sport Style segment is aimed at fashion-conscious consumers and is comprised of the Y-3 collection.
Articles
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13/07/2009
Adidas – The dazzle hasn’t disappeared
Great things come from small beginnings and that is certainly the case for global sportswear apparel manufacturer Adidas (ADDYY). The company began life in the home of one Adi Dassler, who decided to make sports shoes in his family home. The operation soon outgrew its modest production facilities and with the help of his brother Rudi, Dassler Brothers Shoe Factory was born.
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