Versus Systems Inc (NASDAQ:VS) (CSE:VS) (FRA:BMVB) announced that its proprietary second-screen engagement platform will soon include alcohol-related products, promotions, and even prizing in some circumstances, which will enable a new category of advertising partner for live sports and other live events.
Versus said the new initiative is part of its Dynamic Regulatory Compliance engine beginning in July, which is aiming to capture a portion of the multibillion-dollar annual alcohol advertising market.
“Alcohol-related advertising is one of the largest and also most closely-watched categories of ads - not only online but also in streaming, OTT, and broadcast media. Managed effectively, and targeted correctly, this category can help unlock a portion of the more than one trillion dollars that is spent on alcohol worldwide each year,” Versus Systems CEO Matthew Pierce said in a statement.
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“Versus’ new XEO platform for streaming and live events in the US will soon be able to use programmatic inputs to include guidance obtained from each state’s Department of Alcoholic Beverage Control – managing the regulatory issues while also giving fans, audiences and our partner brands a great interactive media experience,” Pierce added.
The company noted it has multiple granted patents around its Dynamic Regulatory Compliance, which deals with how the Versus ad platform uses geotargeting, geofencing, age-gating, and other techniques to manage legal and regulatory issues for various forms of advertising, rewards, and prizing that can vary state-by-state and country-by-country.
Versus Systems has developed a proprietary in-game prizing and promotions engine that allows publishers, developers, and creators of games, apps, and other interactive media content to offer real-world prizes inside their content.
The company’s unique advertising platform helps brands engage Millennial and Generation Z gamers in a non-traditional promotional format to drive product trial, new customer acquisition, incremental sales and superior ad spending returns.
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