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Esports Entertainment Group migrates key iGaming properties to its proprietary Idefix platform

Published: 09:44 14 Dec 2021 EST

Esports Entertainment Group, Inc. -
Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming

Esports Entertainment Group, Inc. (NASDAQ:GMBL) (EEG) said it has completed the full migration of its SportNation.com and Vie.bet iGaming sites to its proprietary Idefix platform.

Prior to the migration, it said both iGaming brands leveraged a platform from BetConstruct to deliver their iCasino and sportsbook offerings.

"The migration to Idefix is an important milestone for Esports Entertainment Group as it clearly demonstrates our company's success in technology development and integration as well as our ability to drive operational efficiencies to enhance the profitability of our iGaming brands," CEO Grant Johnson said in a statement.

"We expect the consolidation of SportNation and Vie onto our proprietary platform will allow both brands to grow their revenue and enable us to cross-sell our offerings to more efficiently maximize player value," he added.

READ: Esports Entertainment partners with Hard Rock Hotel & Casino Atlantic City for first sanctioned esports betting event in the US

Esports Entertainment said it acquired the Idefix iCasino technology platform as part of the Lucky Dino transaction it completed in December 2020.

Sportsbook capabilities from BetBy were integrated into Idefix in preparation for SportNation.com and Vie.bet to launch with a full online offering of casino, sports betting and esports. It said this also provides options for the future to integrate the sports and esports offerings into existing brands or launch new brands with the full suite of product offerings.

Furthermore, with the migration to Idefix complete, it said SportNation.com and Vie.bet customers now have access to a full suite of payment solutions and benefit from Idefix's full player account management system and regulatory features.

“I am extremely proud of our entire team for their hard work, and believe this migration provides a repeatable long-term roadmap for further technology rationalization,” Johnson concluded.

Esports Entertainment Group is a full-stack esports and online gambling company fueled by the growth of video gaming and the ascendance of esports to new generations.

Contact the author at stephen.gunnion@proactiveinvestors.com

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