Albert Technologies Snapshot
Instead of just using technology, Albert empowers marketers to collaborate with it. Albert takes on data processing, analysis and pattern discovery autonomously. Instantly acting on insights, Albert amplifies their capabilities beyond the limits of a human alone or simple automation. Albert helps teams learn and experiment, creating entirely new possibilities and outcomes for consumer brands and agencies.
Albert is integrated with Google’s search and programmatic channels, as well as Facebook, Instagram, YouTube and Bing, delivering access to 90% of biddable inventory that drives the market.
Unlike AI technology that makes recommendations but leaves taking action up to humans, Albert is the world’s first autonomous AI for digital marketers. Albert takes action on behalf of marketers, making adjustments and improvements every moment of every day without delay. Albert enables true agile cross channel management: the typical approach of setting channel budgets up front based on past performance and optimizing towards channel-specific metrics as proxies for business outcomes is an inexact science. Albert manages budgets flexibly in response to market conditions and autonomously optimizes against the business goal brands set, resulting in better allocation of budget against channels, audiences, tactics - all within the guardrails specified.
For example, in search campaigns, Albert continuously adjusts bids on audiences / schedule / devices / ads according to real-time data while shifting budget according to performance / engagement to ensure ads get in front of the right customers – all while avoiding over-bidding. In paid social, Albert gets detailed, machine-level reporting on how interests perform and uses that to optimize audiences, ad sets and lookalikes. This is an approach only an autonomous AI can do. In programmatic, Albert leverages real-time engagement of display, cross-channel learning, and smart look-alike modeling. In each channel Albert expands cautiously, spending budget only after understanding what’s working, without limiting campaign reach by just eliminating sources.
In addition, everything Albert does happens in clients’ Google and Facebook accounts, so there is full transparency of cost and actions.
Albert is designed to learn, evolve, and improve performance over time, getting results for brands through a constant balancing act between spend vs. performance vs. creative fatigue vs. organic impact, retargeting vs. prospecting, branding vs. lower funnel activity and cross-channel budget allocations. These complex multivariate calculations deliver unprecedented impact for marketers.
DISCOVER UNPRECEDENTED IMPACT
Albert manages campaigns in your existing paid search, social and programmatic accounts, giving you full visibility. Always aware of the entire landscape, Albert analyzes the previously unanalyzable, taking purposeful action and flexibly optimizing against your business goal. The result: better allocation of budget against channels, audiences and tactics in your key digital channels.
WHAT ALBERT DOES:
- Ad Variations
- Keyword Grouping
- Ad Groups/Sets
- Budget Allocation
- Provider Reporting
- Creative Reports
- Inside Albert
- Media / Keywords
RELENTLESS CAMPAIGN EVOLUTION
Albert tests and learns using complex, multivariate calculations at machine pace and scale. Set a KPI and Albert will optimize towards it, learning which creative, time and place engages your customers and moves you toward your goal. Some of the variables and optimizations Albert uses:
- KW Quality Score
- Budget Allocations
- Domains / Placements
- Creative Combinations
- Site Visitor Audiences Audiences
- Look-alike Modeling Regions
- Event Optimization
HOLISTIC INSIGHTS + ANALYSIS
Albert reports discoveries he has acted on and also offers recommendations for items outside of his “AI guardrails,” that require action from his human colleagues. These include:
- Pattern Identification KPI Trends
- Best Practice
- Recommendations Recommended
- Campaign Adjustments Budget Shifts
- Keywords Added
- Audience Performance
- Creative Performance
- Concept Performance
- Device Performance
- In and Cross-Funnel
- Needed Activity
- Campaign Adjustments
- Budget Limitations
- New Audience
RESULTS: OMNICHANNEL RETAILER
96% decrease in cost per lead as Albert made more effective use of campaign data to reach channel/ audience investment decisions quicker; making marketing efforts much more scalable.
RESULTS: FULL-SERVICE AGENCY CLIENT
130% increase in conversions thanks to Albert’s hyperlocal targeting and predictive modeling skills. Albert autonomously increased audience reach and optimized cross channel investment between brand and performance advertising.
RESULTS: LEADING GLOBAL CPG/FMCG
150% increase in revenue resulting from Albert’s skill looking across online and offline, uncovering insights like high and low frequency hours, translating to more effective channel investments.
CEO & Founder
Or Shani is CEO and founder of Albert Technologies Limited (AIM: ALB.L), makers of Albert, the world’s first and only self-driven marketing and advertising platform. Albert is used by top brands, including Harley-Davidson, Cosabella, Dole Asia, EVISU, Made.com, and several others.
Or and a team of 80 data scientists, engineers, and mathematicians spent seven years reverse engineering human logic and intuition to unravel the conscious and subconscious decisions humans make throughout multi-channel digital marketing campaigns. The result is a fully automated, digital marketing solution that doesn’t just replicate what human marketers do, but increases prospects, conversions and transactions (online and in-store) at a scale not humanly possible by even the largest marketing teams.
Or took Albert Technologies Limited (formerly Adgorithms), public in 2015, raising $42 million on the London Stock Exchange. In 2016, Albert Technologies (then Adgorithms), ranked #98 on Deloitte’s Technology Fast 500—a list of the country’s fastest-growing companies—with an annual growth rate of 992%. Albert Technologies attributes its growth to overwhelming demand for Albert and “his” ability to alleviate legacy data and technology complexities for top brands.
Harley-Davidson, for example, announced in 2016 that it credits 40% of its New York City sales to Albert, which subsequently spurred further adoption by a number of its U.S. and global franchises. In 2017, lingerie retailer Cosabella completely replaced its digital agencies with AI after its drastic uplift in sales with Albert. And iconic global jeans designer EVISU recently revealed that Albert increased its digital sales ROI by 500% through its year-long, fully automated digital efforts in the U.S., UK, Canada Australia and Singapore.
Or Shani is a member of the Forbes Technology Council and the Young Presidents Organization (YPO). In 2017, Or was a finalist in the EY Entrepreneur Awards, named an “Innovator of the Year” by the prestigious Stevie Awards and “Most Innovative CEO” by CEO World. Or regularly contributes to publications, including Forbes, VentureBeat, Wired, AdExchanger, MarTech Today, CMO.com, Marketing Land, and others.
Or Russo is the General Manager of Albert. Or splits his time developing algorithmic research across R&D & Product, while managing all departments and orchestrating the company while maintaining the big picture vision for Albert both internally and outward facing. Or joined the company in 2012, in it’s very early stages to be a part of developing machine learning based solutions and to build great teams.
Prior to his work with Albert, Or spent more than a decade in the Israeli Airforce, excelling in strategic planning and problem solving for big organizations and processes. In this role Or was able to experiment with the ability to automate decision making and to deploy data science in order to solve problems and enhance the human abilities, later bringing this expertise to his current position. Or’s combined passion for machine learning and managing people, comes together in his role with Albert.
Tomer Naveh, Albert’s Chief Technology Officer, has 22 years of experience in software development, including 15 years in consulting and executive management. Prior to his current role, he served as the Head of Innovation at SundaySky, an Israeli company providing automatically generated videos for online businesses and retailers, where he established the company’s online advertising offering used by brands such as Office Depot and Lenovo.
Previously, Tomer was co-Founder and CEO of Glydo, a startup in the online content recommendations space. He was also Vice President of R&D at Onset Technology and MessageVine, and co-owner of Zoop software solutions. Previously, he was a member of the Israeli Army Elite Cyber Intelligence Unit. He is an MBA graduate from Indiana University and additionally holds an MSc in Computer Science (Cum Laude) from the Hebrew University of Jerusalem, and a BSc in Mathematics (Cum Laude) and Computer Science (Summa Cum Laude) from Tel-Aviv University.
Geoff Farris, CRO of Albert , oversees both new business and account management. Farris has over twenty years of relevant management experience in technology consulting, web 2.0, service-oriented architecture and social media strategies. He comes to Albert Technologies Ltd. from Sharablee, Inc., where he was CRO. Before Sharablee, Inc., Farris was at Tracx US, Inc., where he served as Executive Vice President and was CRO. Before Tracx, Farris served as Executive Vice President of Sales & Sales Operations at Visible Technologies, Inc.
Before Visible Technologies, Farris was President and Chief Executive Officer of Bueller’s, a private investment firm. Before Bueller’s, he served as the Regional Vice President for Enterpulse, a national technology-services firm focused on process improvement solutions leveraging portal, content management and BPM technologies within SOA environments. Earlier, he served as Regional Vice President with Groundswell, a national services firm where he played an integral part in the merger between Groundswell and Enterpulse. Farris has also held leadership positions in interactive marketing services firms, Syllogy Partners and e-Media.
Ron serves as Albert’s Chief Product Officer. Amongst his responsibilities are product management, product conception and development, innovation and project management.
Ron has over 20 years’ experience in research and development of software products, particularly in the development of robust SaaS applications. Ron joined the company from ECI Telecom, a global provider of elastic network solutions, where as VP R&D he was responsible for the company’s software product development and managing a team of 100 multi-disciplinary R&D employees.
Prior to joining ECI Telecom, Ron spent seven years working at NICE Systems Ltd (“NICE”), where he served as Director of Product Management – Public Safety, an $80M product line, where he was in charge of defining product strategy, managing the entire product life cycle and responsible for building and maintaining global and regional partners for the business. Ron holds a B.Sc. in Bio-Medical Engineering from Tel-Aviv University, and an MBA from the Interdisciplinary Center; specializing in finance.
Yoram Freund has significant financial leadership experience within the technology industry. He served as VP Finance at Radware Ltd., a large NASDAQ listed company, for 6 years and had been with Radware Ltd for 17 years. Among his expertise: M&A, Global Operations, SEC Regulations. Prior to this Yoram worked at KPMG. Yoram is a qualified accountant.
Mark Kirschner, Chief Marketing Officer at Albert.ai, brings proven marketing leadership and innovation with extensive experience as a top executive at notable technology industry leaders. Most recently, as CMO at The Trade Desk, a programmatic demand-side platform and prior to that as CMO at eBay Enterprise, a global provider of marketing technology and agency services, where he led the marketing for a portfolio of businesses, including Magento. Kirschner was also Executive Officer for Global Marketing and Communications across 13 countries at Rakuten Inc, where he was promoted from leading global marketing, product management, and public relations as CMO of Rakuten LinkShare, a performance marketing company.
Kirschner’s experience in technology, e-commerce and product management spans technology and media companies including global brands such as Scholastic, Walt Disney Co., MTV/Viacom and NEC. In 2015, he was named to 2015 100 Most Innovative CMOs in the World.
Jasmine Presson leads Albert’s Strategic Client Services team supporting the company’s enterprise consumer brand and agency clients. Presson has spent nearly two decades transforming market research into insights and strategy for domestic and global brands across hospitality, apparel, CPG, QSR, pharmaceuticals, financial services and adult beverages. Presson joined Albert after serving nearly five years at MediaCom—most recently as Managing Partner, Strategic Group Account Lead—with previous VP positions at Universal McCann and gfK Custom Research North America. She brings extensive experience ranging from design and management of large-scale market research initiatives at gfK to deliver brands guidance on everything from price optimization and market positioning to audience and channel identification to building frameworks for determining who and where audiences were globally for brands including Johnson & Johnson, Anheuser Busch, Revlon, Subway and others.
The Company’s issued share capital consists of 99,734,917 ordinary shares with a nominal value of NIS0.01 each (“Ordinary Shares”), each share having equal voting rights.
The Company does not hold any Ordinary Shares in treasury.
The Company is aware of the following shareholders who are interested, directly or indirectly, in 3% or more of the Company’s issued share capital:
|Shareholder||Percentage of issued share capital|
|Or Eliezer Shani*||29.25%|
|Schroder Investment Management Limited||12.36%|
|Hargreave Hale Limited||11.81%|
|Inflection Point Investments LLP||3.63%|
Held through the Or Shani Irrevocable Trust
In accordance with AIM Rule 26 in so far as the Company is aware, the percentage of the Company’s issued share capital that is not in public hands is approximately 53.53%.
-Last updated 23 October 2018
102 West 38th Street, 6th Floor, New York, NY 10018
37 Menachem Begin Rd. Tel Aviv
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102 West 38th Street, 6th Floor, New York, NY 10018
37 Menachem Begin Rd. Tel Aviv