28 November 2018
appScatter Group plc
("appScatter" or the "Company")
Data Exchange Agreement with IHS Markit
appScatter Group plc (AIM: APPS), the intelligent app management platform, is pleased to announce that it has signed an agreement with IHS Markit to provide mobile app data to support analysis of the mobile games market, mobile games companies and title performance.
The combination of appScatter's mobile app data and IHS Markit's extensive knowledge of the app economy will deliver deeper insight into market opportunities. The agreement marks appScatter's first major collaboration with an information services business, with app performance and market sizing data to be cited in the IHS Markit Games Intelligence Service, as well as relevant press activity.
Philip Marcella, appScatter CEO, commented:
"We are excited to showcase our app data with respected partners like IHS Markit. Their ability to recognise and communicate trends in the global app market will benefit the whole industry."
For enquiries, please contact:
appScatter Group plc
Philip Marcella, Chief Executive Officer
Tel: +44 (0)20 8004 7212
Nominated Adviser and Broker
Jonny Franklin-Adams / Hannah Boros
Tel: +44 (0)20 7220 0500
IFC Advisory Limited
Graham Herring / Heather Armstrong / Florence Chandler
Tel: +44 (0)20 7934 6630
About appScatter Group plc
appScatter is a scalable B2B mobile app management platform with its own data intelligence stack. We track and collect daily data from 1.3 billion unique app URLs across 252 territories. In addition, we have daily audience data on 3.5 billion mobile devices covering 900,000 apps.
The Group's app management platform has 3 core focus areas:
Mobile Asset Management: The ability to manage the distribution of apps across multiple app stores with full reporting on downloads, sales, in-app-purchasing and advertising revenues. Users can access other tools including App Store Optimisation and keyword optimisation.
Data Intelligence: Quantitative and qualitative insights on the performance of more than 4 million apps. Including Daily Active Users (DAU), Monthly Active Users (MAU), Average Revenue per Daily Active User (ARPDAU), retention rates, downloads, store revenue, top chart ranks, keyword ranks. We track top performers, top growers, keywords, ranks, version updates, and niche markets.
Security & Regulatory Compliance: Identifies if EU General Data Protection Regulation ("GDPR") regulations have been implemented and are being adhered to. Clients can check for data breaches and identify where apps could allow unauthorised access to private data.
About IHS Markit
IHS Markit is a global leader in information, analytics and solutions for the major industries and markets that drive economies worldwide. The organisation serves more than 50,000 key customers in over 140 countries, including 80% of the Fortune Global 500. IHS Markit delivers end-to-end games sector research through its class-leading Games Intelligence research products and custom research team.
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