02:00 Tue 15 Sep 2020
Distil PLC - Launch of new RedLeg Banana Rum & branding refresh
Launch of new RedLeg
The new flavour will build on the success of RedLeg Spiced Rum (launched 2013) and RedLeg Pineapple Rum, which launched in 2019 and has delivered incremental sales for the brand in major retail outlets since its launch.
RedLeg Spiced Rum is distilled in the
The new flavour is accompanied by a label refresh across the RedLeg Rum range, through which the branding for the flavours - Pineapple and Banana - has been brought in-line with RedLeg original. Bold variant names and colour-coded capsules ensure clear differentiation between flavours and help consumers navigate the range in retail spaces, while retaining a premium look and feel.
"We are delighted to launch RedLeg
The launch of a new flavour was the perfect time to refresh the brand look and make it easier for consumers to navigate the range in retail stores, while retaining RedLeg's premium positioning."
For further information:
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Tel +44 20 3283 4006 |
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Tel +44 20 3368 3550 |
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Tel +44 20 3657 0050 |
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