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Emmerson PLC - New Branding and Updated Website

RNS Number : 5343G
Emmerson PLC
26 November 2020

Emmerson Plc / Ticker: EML / Index: LSE / Sector: Mining

26 November 2020

Emmerson Plc ("Emmerson" or the "Company")

New Corporate Branding and Updated Website


Emmerson Plc, the Moroccan focused potash development company, is pleased to announce the launch of new corporate branding and an updated website.


The website now features Emmerson's new corporate logo, which was part of a rebranding exercise to align its primary focus, on developing the Khemisset Potash Project located in Northern Morocco, with its visual identity. The symbol used in the logo and branding is a geometrical design inspired by an octagonal star represented as two overlapping squares, merged with a flower blooming.  The symbol stretches back in the history of Moroccan architecture and possesses connotations of fullness and regeneration.


The updated website also includes the new company values which reflect its mission statement of "Doing the right things and doing them in the right way".


To view the updated website with the new branding please use the following link: www.emmersonplc.com.


Graham Clarke, CEO of Emmerson, commented:


"Emmerson has developed a strong Moroccan identity, with several of our senior management being Moroccan nationals. I believe this has helped the evolution of the Company and kept it aligned with all of our core Moroccan stakeholders.  Morocco is a stable and supportive jurisdiction for the development of mineral resources, and we remain committed to investing in the country in the coming years as we develop Khemisset towards production.  Our strong affiliations within Morocco, both on a regional and national scale, have been critical to building a sustainable project with significant longevity creating a long-term revenue generator and employer for the local region.  It is with this in mind that I am delighted that our visual and corporate identity has been enhanced to reflect these deep roots within our country of operation."




For further information, please visit www.emmersonplc.com, follow us on Twitter (@emmerson_plc), or contact: 


Graham Clarke

Edward McDermott

Emmerson plc

+44 (0) 20 7236 1177 


Jerry Keen

Toby Gibbs

John More


Shore Capital



+44 (0)20 7408 4090 




Damon Heath

Isabella Pierre

Shard Capital

+44 (0) 20 7628 3396


Megan Denison

Susie Geliher


St Brides Partners Limited

Financial PR/IR


+44 (0)20 7236 1177





Notes to Editors

Emmerson's primary focus is on developing the Project located in Northern Morocco.  The Project has a large JORC Resource Estimate (2012) of 537Mt @ 9.24% K2O and significant exploration potential with an accelerated development pathway targeting a low capex, high margin mine. Khemisset is perfectly located to capitalise on the expected growth of African fertiliser consumption whilst also being located on the doorstep of European markets. This unique positioning means the Project will receive a premium netback price compared to existing potash producers. The need to feed the world's rapidly increasing population is driving demand for potash and Emmerson is well placed to benefit from the opportunities this presents. The Feasibility Study released in June 2020 indicated Khemisset has the potential to be among the lowest capital cost development stage potash projects in the world and also, as a result of its location, one of the highest margin projects. This delivered outstanding economics including a post-tax NPV10 of approximately US$1.4 billion using industry expert, Argus', price forecasts.



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