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Location Sciences Group PLC

Location Sciences partners with JCDecaux UK

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RNS Number : 8688Y
Location Sciences Group PLC
14 May 2019
 

 

 

14th May 2019

Location Sciences Group PLC

("Location Sciences" or the "Company")

Partnership with JCDecaux UK

 

Location Sciences partners with JCDecaux UK  to bring location data to the outdoor advertising market

 

Location Sciences (AIM: LSAI), the leading mobile location data and intelligence expert, is pleased to announce the signing of a 12-month contract with JCDecaux UK, the leading Out-of-Home advertising company, to deliver new levels of location data insight.

 

This partnership represents a significant milestone for Location Sciences, underlining the value of the Company's quality location data to the UK advertising industry.

 

The partnership will allow JCDecaux UK to incorporate Location Sciences' proprietary location data into its wider dataset. This will help to verify the accuracy of location data signals in footfall, competitor and catchment area analysis, allowing brands and their agencies to deliver more impactful location-targeted campaigns. Data is delivered in real time by a self-service dashboard.

 

Mark Slade, CEO of Location Sciences, said: "JCDecaux UK is at the forefront of advertising innovation and we are thrilled to be powering their offer with quality location data. We're seeing huge demand for transparency across the value chain. This partnership with JCDecaux demonstrates traction in the market and is further recognition of the accuracy and scale of our data. We look forward to working with this leading UK media owner to bring integrity to the location data marketplace."

 

 

For further information please contact:

Location Sciences Group PLC

via Milk and Honey PR

Mark Slade, Chief Executive Officer

 

David Rae, Chief Financial Officer

 

 

 

Stockdale Securities Limited

Tel: +44 (0)20 7601 6100

Tom Griffiths

 

David Coaten

 

 

 

 

Milk & Honey PR

 

Tel: +44 (0)20 3637 7310

Kirsty Leighton

 

Jessica Ballinger

 

 

About Location Sciences Group PLC:

Location Sciences is a global location intelligence data verification provider company. Working in partnership with brands and media agencies to reduce their ad wastage and improve the effectiveness of their location-based advertising campaigns.

The location data marketplace remains unregulated and un-monitored, with an estimated $19 billion wasted on ad fraud in 2018 alone. Location Sciences has developed the world's first truly independent location verification product, Verify. Utilising sophisticated machine learning and pattern recognition technology Verify identifies location-data inaccuracies and ad fraud. 

Through Verify, Location Sciences is shining a light on location data inaccuracy and fraud with the aim of bringing back integrity, transparency and trust to the marketplace.

 

 


This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.
 
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Quick facts: Location Sciences Group PLC

Price: £0.03

Market: LSE
Market Cap: £10.3 m
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