Phorm Inc. (Phorm ), formerly 121Media, Inc., is a digital technology company specializing in behavioral and contextual online advertising. With its Internet service provider (ISP) partners, Phorm launched the open Internet exchange (OIX), which protects user privacy and anonymity. The OIX platform combines anonymized ISP data with Phorm ad-serving technology to help advertisers and advertisement agencies reach their customer segments. Phorm also created Webwise, which includes protection against online fraud and relevant advertising features. Pursuant to a corporate reorganization, in May 2007, 121Media, Inc. has become a wholly owned subsidiary of Phorm.