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LSE:SFOR

S4 Capital PLC

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Market:
LSE
Market Cap:
£983.83 m
Price
209.50 GBX
Change
-4.99%
52 weeks high
227.09
52 weeks low
121.65

In brief

S4Capital plc (LON:SFOR) is a new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018. Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in three practice areas: first-party data, digital content, digital media planning and buying, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure.

Deep dive We explore the investor case for growth companies

Snapshot

  • Rather than replicate WPP, the £11bn advertising giant he created with a holding company model, Sorrell is rolling up smaller agencies and merging them into one of two arms: an operation producing content, and a unit handling the programmatic placing of online ads.
  • And unlike the business Sorrell ran for more than three decades, S4 is “purely digital”.
  • If the traditional advertising and marketing model is in secular decline, digital is on the up, growing 20% year on year in the US in the first six months of the year.

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