RumbleON, Inc., a development stage company, provides an e-commerce platform that facilitates consumers and dealers to buy, sell, trade, and finance pre-owned recreation vehicles. It primarily focuses on pre-owned Harley Davidson motorcycles and other powersports. The company also sells branded and other merchandise and accessories; and provides third-party financing. The company was formerly known as Smart Server, Inc. and changed its name to RumbleON, Inc. in February 2017. RumbleON, Inc. was founded in 2013 and is based in Charlotte, North Carolina.