Viad Corp operates as an experiential services company in the United States, Canada, the United Kingdom, continental Europe, and the United Arab Emirates. The company operates in two business groups, GES and Pursuit. It offers event planning and production, look and feel design, layout and floor plan designs, furnishings and carpet, show traffic analysis, marketing and strategy, electrical distribution, cleaning, plumbing, overhead and booth rigging, and material handling services; and signage products and common area structures. The company also provides creative design and strategy, integrated marketing and pre/post event communications, event surveys, return on investment analysis, online management tools, attendee/exhibit booth traffic analysis, staff training, logistics/transportation, storage/refurbishment of exhibits, installation and dismantling labor, and tradeshow program management services. In addition, it offers custom exhibit design/construction, portable/modular exhibits and design, and graphics and signage products; event technology services, including event accommodation solutions, registration and data analytics, and event management tools; and audio-visual services, such as video and lighting production, digital studio, entertainment and talent coordination, projection mapping, and computer rental and support services. Further, the company owns and operates hotels and lodges, and recreational attractions; provides ground transportation services comprising sightseeing tour, airport shuttle, and seasonal charter motor coach services; and operates Poken event engagement, a cloud-based visitor engagement and measurement platform, as well as offers corporate and event management services for meetings, conferences, incentive travel, sports, and special events. Viad Corp was founded in 1914 and is headquartered in Phoenix, Arizona.