Enertopia Corporation (OTCBB:ENRT) (CSE:TOP) is launching the first product of its new sexual health line at the upcoming Vancouver Wellness Show, to be held this weekend at the Vancouver Convention Centre.
The product, known as V-Love TM for Women, is a desire gel that will be available for sale in Canada soon, and in the US later this year. To launch the line, the company has inked a partnership with Maureen McGrath, the host of the popular Sunday Night Sex Show on CKNW Radio and a registered nurse in the field of sexual health for both men and women.
Enertopia will hand out samples of the V-Love TM gel at the annual show on February 13-15, which is expected to draw some 30,000 attendees who are seeking to improve their quality of life.
The company has invited all guests to drop by its booth, number 909, for further information.
Partner McGrath is also slated to give a talk alongside media personality Fiona Forbes and author Lorna Vanderhaaghe, discussing health and personal growth this Saturday at 3:15pm local time. Separately, McGrath, who also has her own private practice in Vancouver, will be presenting on the topic "The Desire for Desire" in women on Sunday at noon.
"I am excited at the prospect of raising awareness and providing options about such an important subject as female and male sexuality, particularly the important issue of low sexual desire," said McGrath in a release.
"Providing evidence-based strategies to patients is the cornerstone to getting people to feel comfortable discussing a subject that until now has been deemed taboo by many. Getting couples to live their life, their way is what this is all about."
Enertopia also said it has signed an initial four month radio contract to create awareness about women's sexual health by sponsoring McGrath's Sunday Night Sex Show on CKNW Radio.
The company's second product in its new sexual health line will be V-Love TM infused with CBD (cannabidiol) from industrial hemp oil, which will be available exclusively in the U.S. as these products are not yet legal under federal law in Canada. It is planning to launch additional products for the growing sexual health market, for which industry sales surpassed $20 billion last year.
Enertopia has said that its goal is to begin generating cash flow from its sexual health initiatives as soon as possible, immediately focused on opportunities in the CBD-sectors derived from hemp. CBDs, also known as cannabidiols, are known to have antioxidant properties and as such, can be infused into a number of products, for the treatment of a wide variety of oxidation-associated diseases such as ischemic, age-related, inflammatory and autoimmune disorders.
The company's efforts in the field of sexual health are expected to help it build shareholder value while it goes through the lengthy licensing process to produce medical marijuana in Canada. It signed a joint venture for a medical marijuana grow facility in Canada last April, for which a licensed producer application was submitted last July to Health Canada.