Global burger giant McDonalds (NYSE:MCD) shares added half a percent on Tuesday as it's much anticIpated roll-out of the all-day breakfast started in the USA.
The move to all-day breakfast in a bid to boost sales was approved in a vote by franchisees in August, the Oak Brook, Illinois-based company has said.
"All Day Breakfast is the No. 1 request from customers. In fact, more than 120,000 people tweeted McDonald's asking for breakfast throughout the day in the past year alone," said Paul Hendel, McDonald's owner with restaurants in New York.
"For many of our customers, there isn't a set time for breakfast. We've listened to our customers' feedback, and we're excited to offer the McDonald's food they love, when and how they want it.
McDonalds is also trying to compete with restaurants like Taco Bell and Starbucks, which has morning offerings.
Franchisees own about 90 percent of the company’s roughly 14,350 restaurants in the U.S.
McDonald’s began testing all-day breakfast about six months ago in San Diego and later in Nashville and Mississippi, and in June, convened a seven-member task force of franchisees to study a nationwide rollout.
Shares were up 0.53% to US$101.73.