Bulk email specialist dotDigital (LON:DOTD) has strengthened its partnership with e-commerce firm Magento Commerce.
It has been awarded global platinum partner status, a new initiative from Magento to help the company strengthen its relationship with sector leaders.
Dotmailer, the company’s email platform, is one of two initial platinum partners and is the only email and multi-channel marketing company given the status.
It gives companies the opportunity to email millions of customers at a time, and has been the marketing application of choice for customers of Magento’s open commerce platform since 2013.
The email service allows companies to gather customer data to increase sales.
Magento, formerly part of online e-commerce giant eBay, was officially spun-out as an independent company earlier this month, and helps retailers to integrate their digital and physical selling capabilities.
Simone Barratt, chief executive, said: “We believe this enhanced relationship will provide greater opportunities for Dotmailer particularly as part of our international growth strategy.”