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Actual Experience unveils 5 year Vodafone deal

Published: 05:14 04 Mar 2016 EST

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Actual Experience share rose 5.7%.

Shares in Actual Experience (LON:ACT) rose 5.7% to 277.5p on Friday after the analytics group unveiled a five-year deal with Vodafone.

Vodafone will use the AIM company’s analytics software across its enterprise and consumer markets businesses.

The Actual Experience software lets companies like Vodafone analyse the ‘digital experience quality’ of products and services delivered to customers and staff, and allows them to evaluate whether those services are being delivered as intended.

"Our recent focus has been on building our channel partner relationships and I'm delighted to be able to announce our latest significant agreement,” said Dave Page, Actual Experience chief executive.

“By taking a customer-led perspective on the quality of their digital experience we can help Vodafone focus their resources on achieving consistent digital quality."

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