The New York Jets rose to victory Thursday night, beating the Buffalo Bills 37-31 as Twitter kicked off its first live broadcast of an NFL game.
The social media giant (NYSE:TWTR) has paid US$10mln to broadcast this season’s Thursday night football games.
Twitter’s million-dollar-a-game bid to break into the sports video market is a relatively slim investment considering what the TV channels are forking out.
CBS, NBC and FOX pay about US$3bn a year to broadcast the season. ESPN, which airs Monday Night Football and a wildcard playoff game, pays about US$1.9bn annually. These contracts don’t end until 2022.
The game was streamed live across devices via the social media platform. The stream came complete with a Twitter feed running alongside the action.
If the NFL live-streaming proves a success, there are rumours across the Atlantic that Twitter could bid for rights to the Premier League.
Any bidders for the current season seemed to have been unsuccessful, but as it’s a blind bidding no one knows which of the social media sites, if any, made a bid.
Shares were rising around 5% higher Friday morning.