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Twitter kicks off NFL live streaming

The game was streamed live across devices via the social media platform.

New York Jets in action
The New York Jets beat the Buffalo Bills 37-31

The New York Jets rose to victory Thursday night, beating the Buffalo Bills 37-31 as Twitter kicked off its first live broadcast of an NFL game.

The social media giant (NYSE:TWTR) has paid US$10mln to broadcast this season’s Thursday night football games.

Twitter’s million-dollar-a-game bid to break into the sports video market is a relatively slim investment considering what the TV channels are forking out.

CBS, NBC and FOX pay about US$3bn a year to broadcast the season. ESPN, which airs Monday Night Football and a wildcard playoff game, pays about US$1.9bn annually. These contracts don’t end until 2022.

The game was streamed live across devices via the social media platform. The stream came complete with a Twitter feed running alongside the action.

If the NFL live-streaming proves a success, there are rumours across the Atlantic that Twitter could bid for rights to the Premier League.

Any bidders for the current season seemed to have been unsuccessful, but as it’s a blind bidding no one knows which of the social media sites, if any, made a bid.

Shares were rising around 5% higher Friday morning.


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Market: NYSE
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