leadf
logo-loader
viewApple Inc.

Has Apple come to the end of the road?

Will ambient intelligence, where technology is sensitive and responsive to the people and environment around it, play a bigger part in Apple’s thinking as it moves forward?

Apple logo on a plate glass window
Analyst have been reflecting on just how much further the tech giant will evolve.

Has Apple Inc (NASDAQ:APPL) come to the end of the road? That’s a question posed by the analysts at UBS in a brief note out Wednesday.

The answer, according to the Swiss bank’s highly rated tech team, is a resounding ‘no’.

According them Apple is doing what it has always done - segueing neatly from one product to the next; be that from the Mac to iPod, or iPod to iPhone.

Ambient intelligence, which is where technology is sensitive and responsive to the people and environment around it, will play a bigger part in Apple’s thinking as it moves forward, UBS reckons.

“Ambience requires hardware, software, and orchestration,” it said in a note to investors.

“Although the iPhone remains important in new uses such as AR [augmented reality], we expect the watch, AirPods, and possibly other wearables to evolve beyond  current functionality and potentially impact hard-to-disrupt industries such as healthcare and education.

“Siri increasingly can play traffic cop, invoking services enabled by Apple opening up APIs, to provide a seamless user experience across devices whether the consumer is sitting, walking, shopping, or driving.

“We suggest that this trusted, connected ecosystem could be the next scarcity.”

The bank thinks the current US$113 share price reflects a gradual erosion of Apple’s customer base and a decline in the amount spent.

It is a lot more bullish on prospects, although its US$127 price target doesn’t exactly knock it out the park, so to speak.

Quick facts: Apple Inc.

Price: 123.775 USD

NASDAQ:AAPL
Market: NASDAQ
Market Cap: $2.08 trillion
Follow

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

FOR OUR FULL DISCLAIMER CLICK HERE

Phunware raises around $25M to help fund sales and marketing activities,...

Phunware, Inc. (NASDAQ: PHUN) COO Randall Crowder tells Proactive the fully-integrated enterprise cloud platform for mobile has raised $24.7M in a public offering. Crowder says the funds will be used to 'accelerate through 2021' including spend to help fund sales and marketing activities, as...

1 hour, 10 minutes ago

2 min read