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mporium hoping to make a big impression with IMPACT

The “impact” product is specifically targeted at making money from little incidents, nuggets of information or content that pique a consumer's interest.

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Increasingly, consumers are changing behaviour with smart devices

Tech group mporium Group plc (LON:MPM) has successfully launched its  IMPACT product and is confident about its future performance.

With IMPACT, the firm aims to capitalise on changes in consumer behaviour online that have developed since smartphones became ubiquitous - notably using a smart device while watching TV, for example.

The “impact” product is specifically targeted at making money from events that advertising behemoth Google calls “micro-moments” - little incidents, nuggets of information or content that pique a consumer's interest.

The focus will be on TV content – the documentaries, news, sporting events, soap operas, reality shows or whatever – rather than the TV advertising

"mporium IMPACT operates across search, social and display advertising venues, delivering sophisticated real-time content switching and bidding strategies that optimise outcomes for advertisers," the firm said in a statement.

Quick facts: Mporium Group PLC

Price: - -

LSE:MPM
Market: LSE
Market Cap: -
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