mporium Group PLC (LON:MPM), the mobile commerce specialist, has inked an agreement with a leading digital marketing agency introduced by search giant Google.
The deal with Jellyfish follows a successful trial of mporium’s IMPACT technology with one of Jellyfish’s “leading blue-chip clients”.
mporium described the partnership as “significant step” in the commercialisation of IMPACT, one of the company’s two main products.
"Jellyfish has a fantastic reputation as one of the most dynamic and forward thinking digital agencies,” said mporium chief executive Barry Moat.
“They were introduced to us by Google who felt that Jellyfish's innovative culture and focus on performance, was an ideal match for mporium's technology.
“The number and variety of technology companies means that it can often be difficult to stand out, so it is a great endorsement for mporium to announce this partnership with an agency of Jellyfish's calibre and marks a significant milestone in our company's development."
mporium’s IMPACT platform is targeted at making money from events Google calls “micro-moments” - little incidents, nuggets of information or content that pique a consumer's interest.
In particular, the product is aimed at those consumers that have a mobile device, such as a tablet computer or smartphone, up and running while they watch television – a practice called “second screening”.
The company says the unique selling point of the IMPACT platform will be its focus on TV content – the documentaries, news, sporting events, soap operas, reality shows or whatever – rather than the TV advertising.
Likely customers for the IMPACT platform are tier-one brands, retailers and agencies.
Its other platform, called INSIGHTS, is also built for the smartphone
It is bringing to the market a streamlined mobile-commerce solution for smaller retailers that has the best-in-class features you might see on the slicker sites.
These are online shops that are built for mobile; so they have none of the legacy problems one might find with traditional websites.
For ease of use, the templates can be downloaded directly by customers from the cloud, quickly and efficiently.
In doing this, mporium has created the basis for a ‘scalable’ software as a service model that is cheap to run and which it plans to roll out internationally.
So the opportunity is not restricted to the UK’s online shopkeepers, but 46mln small and medium-sized businesses worldwide. It is fair to say the opportunity is huge.
The share price
The shares, up 35% in the year to date, rose 4% in late morning trade to change hands for 14.25p each. This values the company at £72.3mln.