The transport team at Deutsche Bank went to ‘buy’ from ‘hold’ on stock in the no-frills Irish giant after it took a look at the ancillary income generated by the business is earning.
Ancillary income is a fancy name for the money made charging for baggage and in-flight snacks.
Deutsche reckons by 2020 Ryanair could be making as much from these ‘added extras’ as it is currently earning today from ticket sales and these other items combined.
“We think if cultivated properly, ancillary revenues are more sticky and stable than average fares,” the Deutsche note says.
At the same time the profit margins on these items and services is high. “It is a struggle to get below 65% EBIT margin,” the broker adds.
At 9.40am, the shares were changing hands for €14.32, up 1% on the day. Deutsche reckons the stock is worth €17.60.