Pepsi Co. Inc (NYSE:PEP) has been accused of being tone deaf over an advertisement featuring reality TV star Kendall Jenner.
The two-and-a-half minute advertisement, released yesterday, shows the supermodel marching into a protest and offering a police officer a can of Pepsi as a peace offering.
The Keeping up with the Kardashians star manages to restore harmony as soon as the police officer opens the can.
A hijab-wearing photographer captures the moment and the crowd goes wild.
The ad has received a raft of criticism by social activists for being disrespectful in the wake of protests against sexism, racism, police brutality and President Donald Trump.
Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y'all can go somewhere with this tone-deaf, shallow and over-produced ad. pic.twitter.com/CEr4cAw3Ld— Taryn Finley (@_TARYNitUP) 4 April 2017
So all us dark people have to do is convince a cop that the Pepsi we're holding isn't a gun.— Kashana (@kashanacauley) 4 April 2017
Pespi released a statement defending the ad last night, saying: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”