viewMporium Group PLC

Mporium dressed for success after clinching deal with online fashion firm

Unlike previous Mporium deals, no agency was involved; the agreement was signed directly between Mporium and the fashion company

Woman in sparkly evening dress
Fashion is an obvious vertical market for Mporium

Mporium Group PLC (LON:MPM) has signed a deal with an unnamed pure-play, listed online female fashion eCommerce company.

The eCommerce company has been giving Mporium’s IMPACT technology a run and has now signed on the dotted line.

READ: mporium hoping to make a big impression with IMPACT

Mporium said that unlike previous deals it has signed, this agreement was thrashed out directly with the customer without any outside agency being involved.

"We're delighted, particularly as this is the first agreement we have signed with a brand directly. This highlights the growing awareness of our highly innovative technology in the fashion sector, and the importance of micro moments in the retail industry,” said Nelius De Groot, chief executive of Mporium.

“Micro-moments” are little incidents, nuggets of information or content that pique a consumer's interest, such as a passing reference in Strictly Come Dancing to the style of clothing worn by one of the dancers; the IMPACT platform enables digital marketing agencies to bid higher or lower for keywords on the search engines, depending on the buzz surrounding those keywords.

READ: mporium Group: seizing the moment

"Online fashion is an increasingly competitive market. Our IMPACT technology provides a real competitive advantage, driving highly tailored marketing at times of proven customer engagement.

"Fashion is an obvious vertical market for Mporium and we look forward to developing our technological capabilities for this industry and capitalising on further opportunities," De Groot added.

Shares in Mporium were up 3.6% at 7.25p in early deals.

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