viewMporium Group PLC

Mporium signs first deal with a behavioural planning agency

Total Media is a leading behavioural planning media agency, active in more than 80 markets, which works with household name clients such as Lenovo, Arcadia and Investec

Lenovo Thinkpad  laptop keyboard with the famous red nipple
"We are very proud of the results that we achieved by working with Total Media on behalf of Lenovo: a Fortune 500 company and the world's largest computer vendor by sales."

Mporium Group PLC (LON:MPM), the event-driven marketing technology specialist, is to provide its IMPACT technology product to Total Media, the behavioural planning agency.

The agreement follows a successful initial trial of IMPACT by Total Media, and will see the technology rolled out across further campaigns, with a broadened remit making use of additional triggers and advertising venues, on behalf of Lenovo, the multi-national technology company.

READ Mporium dressed for success after clinching deal with online fashion firm

Mporium said in a statement that the agreement was the first it had signed with a behavioural planning agency.

"Total Media are delighted to have signed an agreement with Mporium. Their technology has provided additional and innovative capabilities to our offering and fits perfectly with our focus on behavioural planning," said Celine Saturnino, Total Media’s chief commercial officer.

Mporium’s chief executive, Nelius De Groot, clearly regarded the contract win as a feather in the company’s cap, saying Total Media is highly regarded for its leadership in behavioural planning.

READ mporium hoping to make a big impression with IMPACT

"Not only does this announcement mark a very significant milestone for our company, it is yet another demonstration that our strategy to access the market through media agencies is continuing to deliver,” De Groot said.

“Several of the most innovative and world-renowned agencies have now recognised the effectiveness of leveraging our technology, and as the media landscape continues to shift it only becomes more important to be able to offer clients more advanced, higher performance solutions as part of a holistic programme. As such we look forward to continuing working hand-in-hand with our agency partners to achieve the best results for our customers and theirs," he added.

Quick facts: Mporium Group PLC

Price: - -

Market: LSE
Market Cap: -

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events


The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...


Ascendant Resources drill program continues looking to expand south zone at...

Ascendant Resources (TSE: AND) President and CEO Chris Buncic joined Steve Darling from Proactive with news the company's drill program continues as the look at the South Zone of the Lagoa Salgada Project in Portugal. Buncic telling Proactive they are expecting to have results from this...

12 hours, 2 minutes ago

2 min read