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Victoria's Secret parent, L Brands shares rise despite dip in same store sales

It added that the move away from swimwear and apparel, ate into 1 percentage point of same store sales and total sales

Victoria Secrets
The move away from swimwear and apparel, shaved 1 percentage point off both same store sales and total sales.

Victoria's Secret’s parent company L Brands Inc.(NYSE:LB) saw its shares gain in early trade despite disappointing same store sales in November.

In a statement, the company said this month, same store sales dropped by 1%.

READ: L Brands, the owner of Victoria’s Secret says September sales up

Total sales however saw a 2% rise to US$1.267bn in November.

It added that the move away from swimwear and apparel, shaved 1 percentage point off both same store sales and total sales.

In early trade, its shares were up 3.58% at US54.43. Later in the session, shares gained over 6% to US$55.81.

Quick facts: L Brands

Price: 16.39 USD

NYSE:LB
Market: NYSE
Market Cap: $4.55 billion
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