viewMporium Group PLC

Mporium's Fast Web Media wins largest ever contract

"Signing an international contract of this scale with a fully-owned subsidiary of a FTSE 100 company is a testimony to the professionalism and capabilities of the FWM organisation."

Digital advertising
Fast Web Media "is renowned for creating bespoke digital strategies that deliver measurable commercial improvements"

Mporium Group PLC's (LON:MPM) technology-led digital agency, Fast Web Media (FWM), has bagged a seven-figure contract with a FTSE 100 company.

The win represents the largest contract ever awarded to FWM in its 20-year history.

The agreement involves the provision of technology and agency services over a 12-month period, across four key international markets.

Shares in Mporium advanced 10.3% on the news, valuing the business at just shy of £30mln.

Broker says latest update is "positive"

The City broker N+1 Singer described the latest update as “positive”, building on the new agency and commercial deals announced in the past two weeks.

“We get a sense of a business that is seeing operational and commercial momentum, driven by the innovation IMPACT is providing to brands in improving their digital advertising campaigns,” said analyst Tintin Stormont in a note to clients.

“We remain excited about its opportunity in the coming year.”

In the first-quarter, FWM re-launched as a technology-led agency, incorporating Mporium's proprietary technology.

At the core of this is IMPACT, which is able to track in real-time the spikes in traffic caused by TV programmes - and then monetises them.

IMPACT a core FWM offering 

Let’s take the example of something as mundane as the six o’clock news and an item on the Duchess of Cambridge, who might have been seen wearing a floral Jenny Packham dress and signature nude heels.

Research carried out by Mporium’s experts reveals this short package on the royals will in all likelihood have been followed by a spike in searches for floral dresses and nude heels.

Therein lies a huge opportunity - if you can guess the triggers for this sort of behaviour.

For it is then possible, in real-time, to acquire the keywords for a Google adwords campaign that would put your products – a floral dress, or nude heels - at the top of a search. Mporium’s impact service can do just that.

"This contract marks a very important milestone in the evolution of FWM, demonstrating that our strategy of re-launching FWM as a technology-led agency is paying significant dividends," said the company’s chief executive Nelius De Groot.

---adds background and broker comment---

Quick facts: Mporium Group PLC

Price: - -

Market: LSE
Market Cap: -

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events


The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...


Ascendant Resources drill program continues looking to expand south zone at...

Ascendant Resources (TSE: AND) President and CEO Chris Buncic joined Steve Darling from Proactive with news the company's drill program continues as the look at the South Zone of the Lagoa Salgada Project in Portugal. Buncic telling Proactive they are expecting to have results from this...

3 hours ago

2 min read