IMPACT assesses a range of data inputs such as TV programmes, sports matches and social media to trigger digital ad campaigns in response to relevant events, allowing companies to run their ads during the moments of “greatest consumer interest”.
Following a successful trial with one of the agency’s top-tier clients, a member of the Fortune 500, a deal has been signed that will see IMPACT commercially rolled out within that client's campaigns as well as those for other customers.
Mporium boss Nelius De Groot said he was “delighted” to pen the agreement with the agency, which operates in more than 50 countries around the world and is part of one of the largest communications agencies around.
“Mporium's technology can help deliver this agency's focus of converting consumer intent into revenue for the world's most admired brands,” De Groot added.
"This agreement also represents another important milestone for Mporium, as it extends our contractual relationships to include another of the largest agency networks."
Shares dipped 6.7% to 7p early on Friday.