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ShareRoot to present why it can help companies like Facebook stop privacy infringements

Published: 21:04 02 Apr 2018 EDT

facebook background with phone showing cambridge analytica
The Cambridge Analytica scandal is bringing the issue to the forefront

ShareRoot Ltd (ASX:SRO) will present at the upcoming TechKnow Investors conference in Sydney and Melbourne on April 10 and 12 respectively.

The company’s focus will be on the state of data and privacy issues throughout the world and how its new MediaConsent platform can be a solution.

The new MediaConsent platform aims to protect companies from being sued in a world of rapidly changing legal framework.

The growing importance for companies to know their customers is evident in the high-growth Customer Identity Management market, which is estimated to exceed $14.8 billion by 2021.

READ: ShareRoot targeting multi-billion industry with roll-out of MediaConsent platform

ShareRoot’s CEO Noah Abelson-Gertler said: “We are seeing changes in legislation globally as the awareness of the threat of data breaches and privacy infringement mounts, with the GDPR covering all European Union citizens leading the way. 

“Companies and organizations of all sizes are following in suit as they update their customer interactions, privacy policies, and terms and conditions, but the reality of the matter is that they need a lot of help.

“ShareRoot has proven our capability in building a legal UGC platform and the rollout of our MediaConsent platform couldn’t come at a better time to assist these companies. 

“We’re rolling out MediaConsent to be a key solution in solving the massive data and privacy issues consumers are now aware of.”

Consumers concerns are growing

With the recent issues arising from data mining and data breaches from social media platforms like Facebook (NASDAQ:FB), concerns are growing around the use and potential abuse of customer and individual’s data and privacy.

The recent period of intensified regulatory reform in the consumer data protection space positions ShareRoot very well.

The MediaConsent platform is a follow-on to ShareRoot's user-generated content (UGC) legal rights management platform.

The UGC platform legally protects companies and brands in accessing and using people’s UGC such as photos and videos.

MediaConsent is designed to protect people’s data and privacy and gives the control back to consumers and people on how they’re tracked and marketed to.

It positions the company to be a leader in the protection of consumer data and privacy.

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