PeerStream Inc (OTCQB:PEER), the software and social media company, is among a number of companies signed up to participate in OnXCHNG, a partnership programme for XCHNG, an open source blockchain framework for digital advertising.
Kochava Labs, a blockchain research and development subsidiary of Kochava Inc, has announced PeerStream will participate in OnXCHNG as part of its second round of strategic partners, which also include FeedMob, Heart Media, Receptiv, Zedge, Sulvo and Mobidays.
OnXCHNG partners will be given early access to the XCHNG codebase and architecture. Partners will also have the chance to get involved in discussions about the direction for XCHNG and are also awarded the first right to bring their inventory to xCHNG. Token incentives will be offered to all OnXCHNG partners for participating in and contributing to the platform.
XCHNG is an open and decentralised blockchain arm, which removes the need for middlemen and allows digital advertising to be sold more directly via peer-to-peer buying and selling.