The investigation into the company will continue, the Information Commissioner’s Office (ICO) revealed after the collapse of the company was made public.
"We will be examining closely the details of the announcements of the winding down of Cambridge Analytica and the status of its parent company,” a spokeswoman for the ICO said.
Big caveat with today's Cambridge Analytica news: Parent company SLC Group has already set up a mysterious new company called Emerdata, according to The Guardian.— Kyle Griffin (@kylegriffin1) May 2, 2018
Alexander Nix and Rebekah Mercer are reportedly listed as a directors.https://t.co/5VPnLeAhb5
"The ICO will continue its civil and criminal investigations and will seek to pursue individuals and directors as appropriate and necessary even where companies may no longer be operating.
"We will also monitor closely any successor companies using our powers to audit and inspect, to ensure the public is safeguarded," she added.
Cambridge Analytica shut up shop on Wednesday after customers deserted it following the Facebook privacy scandal in which it emerged that Cambridge Analytica had taken advantage of lax data protection procedures at the social media giant to reportedly harvest personal data of around 87mln Facebook users.
It is believed that Cambridge Analytica used the data to psychologically profile voters in the run-up to the US presidential election. Donald Trump’s team has denied using the data.
Damian Collins, the chair of the House of Commons select committee for Digital, Culture, Media and Sport (DCMS) said via a tweet that Cambridge Analytica, and its parent company, SCL Group, “cannot be allowed to delete their data history by closing”.
Cambridge Analytica and SCL group cannot be allowed to delete their data history by closing. The investigations into their work are vital— Damian Collins (@DamianCollins) May 2, 2018
"We've got to make sure this isn't an attempt to run and hide, that these companies are not closing down to try to avoid them being rigorously investigated over the allegations that are being made against them,” he told the BBC.