The Marketing Group PLC (NASDAQ OMX:TMG) is to launch a global corporate rebrand while changing its name to RYVL.
The marketing network said the rebrand marked the completion of a restructuring programme under chief executive Adam Graham, who was appointed to the company board in November 2016.
The firm added that all 15 of its agencies, including brands such as Channelzero, Ranieri and TRUTH, have been rebranded to include RYVL alongside their respective names.
The group will adopt RYVL as the operating name with immediate effect while shareholder approval will be sought to change the name of the company at an Extraordinary General Meeting to be scheduled at a later date.
The company added that future acquisitions would increasingly target technology-centric businesses that offer higher value services to end clients while it would seek to scale the business through a matrix organisational structure with regional and discipline leads reporting to the chief executive.
Adam Graham, TMG’s chief executive, said: “Clients are looking for a unified experience and we’re breaking down all the silos and creating a new group model without the fiefdoms, politics and layers of suffocating bureaucracy that have caused the well-documented problems of today’s big ad networks.”