Sears Auto Centers is broadening its partnership with the ecommerce giant Amazon.com Inc (NASDAQ:AMZN) to provide full-service tire installation for customers who purchase tires on Amazon across the US.
Just last month, the struggling department store chain, owned by Sears Holding Corp (NASDAQ:SHLD), revealed that it had reached a deal, which allows for Amazon customers to select their tires online and choose to ship them to one of 47 Sears Auto Centers for installation.
Sears now says that 71 more of its auto centers will take part in the promotion, bringing the total number involved to 118.
“Amazon customer reviews have been very positive and we are two months ahead of schedule,” said Mike McCarthy, a Sears vice-president, in a statement.
While getting tires installed, Amazon customers have also been taking advantage of additional services such as oil changes and alignments.
Sears has been struggling to claw its way back to profitability as sales at its Sears and Kmart stores have been dreadful in recent years. Just this month, Sears said it would shut 72 of its 100 unprofitable stores this year. It has also formed a special committee to explore asset sales like its Kenmore brand to the hedge fund run by chief executive officer Eddie Lampert.
Sears shares jumped 7.6% to US$2.64 in afternoon trade on the new tire partnership with Amazon.