Callitas Health Inc (CSE:LILY, OTCQB:MPHMF, OTCMKTS: MPHMF) is expanding the reach of its fertility gel ToConceive through a new marketing channel.
ToConceive is a fertility-enhancing paraben-free vaginal gel designed to create the right environment for natural conception. The formula has been approved by the US Food and Drug Administration.
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The clinical-stage pharmaceutical company has launched its affiliate network for ToConceive through advertising firm W4 Performance Ad Market.
Through a variety of online advertisements, including newsletters and social media, Callitas hopes to get the word out about to couples about its fertility and female sexual health and wellness products.
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"The network will also allow us to incentivize influencers, thought leaders and bloggers to partner with our current and new products,” said CEO James Thompson in a press statement.
Shares of the Ohio-based biotech were up more than 5% to US$0.16 by Monday’s closing bell.
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